How to choose a hotel room for the next stay?

All hotels have pros and cons, if you know what you're looking for, it is easier to get a perfect match for enjoyable stay.

Choosing a hotel is often complicated because there are many factors to consider. Some of them are easier to compare - like the price for the cheapest available room or the location on the map or hotel loyalty programme affiliation. But are those the most important factors?

When I have been reading hotel reviews on Google Maps, Tripadvisor or other places, previous guests have also been giving “stars” to hotels, usually ranging from 1 to 5, but looking deeper, you often see those opinions are somewhat subjective. You might have seen similar patterns yourself as well.